2016 Is The Year Of The Mobile Website

Is Your Website Mobile Friendly?

2015 was the year that Google chose to change their search algorithm to target non-mobile friendly sites. “Mobilegeddon” will add mobile friendliness as a SERP ranking factor and pages that are optimized for mobile will benefit greatly over pages that are not. Because Google used a slow roll out for the algorithm change that started on April 22nd, the full impact was not  felt for some months for many businesses. If you haven’t thought about app design and your mobile web presence for your business, now is the time to start planning for the sake of your rankings future.
Free Mobile Friendly Site Test

If you’re planning to establish a mobile presence for your business or organization, one of the first considerations that will likely come to mind is whether you want to create a mobile application for users to download a mobile specific website, or make your desktop site responsive. Mobile websites and apps can look very similar at first-glance, and determining which is most suited to your needs will depend upon a number of factors, including target audiences, available budget, intended purpose and required features.

3 Different Ways To Do Mobile Web

Responsive site

Responsive Websites

Responsive site are all the rage. They offer a cheap solution to the the demand for websites to be mobile friendly, but they are slow and don’t have great engagement functionality. It’s an all for one solution across all platforms.

Native Apps

Mobile Web Apps

Mobile web apps are affordable solution to giving a truly lightning fast user experience. Usually a stripped down version of your main desktop site, it architecturally light with phone, email and social media functionality.

Native App

Native Apps

Native apps are the top of the line mobile solution. Because they are a unique design and use a separate codebase, it is usually a more expensive solution. Usually super fast and slick, they also can operate “offline”.

Responsive Sites

Responsive Web Design is the design of a website that responds to user actions and transitions based on the screen size and operating system of the device. The framework is made up with a combination of flexible grids and layouts, images and use of CSS. As the user switches from one device to another (for example, desktop to tablet to smartphone), the website naturally adjusts to accommodate for resolution, image size and scripting abilities. This eliminates the need for resizing, pinching and scrolling in order to view the website on the smaller mobile device. Responsive sites rearrange images and text when the user browses the site from their desktop and then from their mobile device or tablet.

0
Smartphone Online Searches in 2015

Pros

  • One website with one URL
  • Minimal additional cost to add responsive design

Cons

  • Heavy architecture means slow load speed
  • Limited connectivity functionality

Mobile Web Apps

Mobile web apps are browser based web applications designed specifically for smartphone devices. They are typically written in HTML5. Users first access them as they would access any web page, then are redirected to a special URL (m.example.com).  Our web apps have a feature that instructs the user to save the app to their phone’s prime real estate, The home screen. Today’s mobile web app designs give users native-like functionality in the browser, at a fraction of the cost of developing a native app. Our apps come with great reporting functionality (see restaurant case study) where we have the ability to capture data such as page views, page visits, unique visitors, email submissions and phone calls. With this information we can supply key data to each business owner and hone in on the weaker trafficked elements or pages.

0%
Of All Searches Are Mobile Driven

Pros

  • One version across all mobile ecology
  • Affordable and lightning fast load times

Cons

  • Requires vanity URL and a redirect from main site
  • Doesn’t fully support push notifications yet

Native Apps

Native Apps offer the fastest, most responsive and most reliable experience to users. Because they are developed specifically for the smartphone, they have added functionality when compared to browser applications. These additions are integrations with existing phone hardware such as the camera, compass, GPS hardware, swipe commands and notifications. Native apps also have the ability to work offline.

Big name brands have flooded the market with Freemium apps. Some great examples of native apps are ESPN, Facebook, Spotify, Draft Kings and Cosmopolitan Magazine. Native app design is best suited to very well established brands. The biggest challenge with these apps is not getting lost in the Apple or Google Play Store amongst the 1 million other apps. Driving initial usership is hard and there is also a challenge to keep engagement after download.

Pros

  • They run fast and are smooth
  • Ability to send push notifications alerts

Cons

  • Cost prohibitive entry point
  • Need to develope 2 versions (IOS and Droid)

You Need A Mobile Web Solution

Let Us Guide You In Your Decision
Offering a potential customer a quality mobile web experience, will not only reflect well on your business, but puts you in the driver’s seat when it comes winning new customers. Mobile apps have the ability not only to engage customers, but if they are designed like great traditional sites, they will have the content and the CTA’s to move the researcher to becoming a prospect. Moving these leads through the sales stages is the key to every successful business, and is the most efficient way of keeping a sales cycle as short as possible. Let Amped Up Media & Marketing help you to decide the best solution for your business.
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