2016 Is The Year Of The Mobile Website
Is Your Website Mobile Friendly?
2015 was the year that Google chose to change their search algorithm to target non-mobile friendly sites. “Mobilegeddon” will add mobile friendliness as a SERP ranking factor and pages that are optimized for mobile will benefit greatly over pages that are not. Because Google used a slow roll out for the algorithm change that started on April 22nd, the full impact was not felt for some months for many businesses. If you haven’t thought about app design and your mobile web presence for your business, now is the time to start planning for the sake of your rankings future.
If you’re planning to establish a mobile presence for your business or organization, one of the first considerations that will likely come to mind is whether you want to create a mobile application for users to download a mobile specific website, or make your desktop site responsive. Mobile websites and apps can look very similar at first-glance, and determining which is most suited to your needs will depend upon a number of factors, including target audiences, available budget, intended purpose and required features.