To fully understand what inbound marketing is, we have to take a brief look at what preceded it….Outbound marketing. The easiest way to describe outbound marketing, is that it is interruptive marketing and usually carried out by the old traditional medias. It’s still common today. We’ve all seen it. It’s TV commercials, radio ads, junk mail, mass E-mail blasts, telemarketing. These medias have been compromised over the last dozen years or so. We now have TiVo to record TV and skip commercials, commercial free satellite radio, the CAN-SPAM act of 2003 to protect us from receiving unsolicited emails and the DO NOT CALL Registry to prevent telemarketers from disrupting us at home. Daily newspapers have shrunk in size, reach and revenue with many of them going out of business. Today, marketing has changed, but it is because the customer has forced that change. That change is Inbound Marketing.