Ensuring your business and website are listed in high-quality, relevant local directories is an important part of local SEO. A local business listing is an online profile that contains your business name, address, phone number and other details. The purpose of creating local listings is to make your business highly visible on-line.
Getting positive reviews and testimonials on review sites such as Yelp and Google My Places is very important for better local rankings. Today’s consumers do research before they buy and reviews sway their decisions. Great online testimonials are today’s word of mouth.
On-Page signals are the presence of NAP (name, address and telephone number), keywords in page titles and domain authority. Domain authority is complex but can be loosely described as a site that produces, promotes and leverages great content and is authoritative within a specific niche or industry.
Search engines treat backlinks from high-quality, authoritative sites as a vote for your website. It’s easier to rank for your keyword with more quality backlinks. Quality backlinks have to be earned and newer purchased. Blogging and commenting on blogs is a good way to earn quality backlinks.
Having a large fan base on Google+, Twitter and Facebook tells Google you are an established brand and an authority. Posting interesting content to your business social media pages helps to grow your followers and increases your exposure. Once again, natural followers are better that purchased followers.
Today’s consumers are mobile and having a mobile friendly website is extremely important. Mobile web visitors require fast load times, easy navigation and quality content to have the perfect user experience. As mobile search continues to increase, so too has the ranking factor of complicit sites in local search.
Categories and keywords in your business title and proximity to where the search is been performed is also a key ingredient in local SEO. Most businesses fall into multiple categories and should be listed for all categories where applicable. For example, an Italian restaurant should be in the following categories; Restaurants, Italian Restaurants, Fine Dine Restaurants and potentially also under Pizzeria.